Our mission at Natural Alternatives is to serve our guests in a positive, creative, professional environment, to better their lives with exceptional service, and to promote home-care that emphasizes wellness, beauty, and environmental awareness in relaxing, healthy surroundings.

Since we opened our doors in 1992, our business has been about people, about community, and about offering a sanctuary for wellness and beauty—a beauty that accentuates your authentic self, both inside and out. 

Almost 30 years later, we remain committed to our partnership with Aveda and their mission of sustainability and responsibility.  We believe in the connection between beauty, the environment, and well-being. 

We hold ourselves to the highest standard of beauty, skill, and service, and we constantly strive to not just meet, but exceed our guests’ expectations. We have a passion for our craft, and it shows in the care we take with every person with whom we connect.