Our Commitment to Earth Month
For over three decades, Natural Alternatives has proudly served the Knoxville community, providing a renewing salon and spa experience while nurturing a deep connection to our city and its surroundings. As we come together on another Earth Month celebration, join us as we explore the significance of Earth Month and celebrate over 30 years of making Knoxville a more beautiful—and sustainable—place to call home.
Earth Month holds special significance as we honor our city’s natural beauty and rich heritage. As our salons and spas grew up in this area, we’ve witnessed the changing landscape, admired the Smoky Mountains, and cherished the vibrant community that defines Knoxville. As stewards of our environment, we’re committed to preserving these treasures for future generations and ensuring that East Tennessee remains a thriving and sustainable community.
Supporting our Environment and
Partnering with Aveda for 30+ Years
As a longstanding member of the Knoxville community, we’ve had the privilege of partnering with Aveda, local organizations, and other initiatives that share our commitment to environmental stewardship.
This Earth Month, we’re proud to continue our support for two remarkable organizations: our Global and local partners, charity: water and Little River Watershed. Together, we’re working to protect our local waterways, promote clean water access for humans without that privilege, and ensure a sustainable future for East Tennessee and its residents.
Ways to Get Involved in Knoxville
Here are a few ways you can join us in honoring our mission of sustainable beauty and celebrating Earth Month locally and globally:
- Now-April 22: Earth Month Fundraising for charity: water and Little River Watershed
- April 21: Aveda Global Walks for Water
Engage with Knoxville: Participate in #AVEDAWALKSFORWATER. Walk 3.7 miles and share a photo or video of your walk with #AvedaWalksforWater, and Aveda will donate $40 to charity: water, up to $200,000 USD. Why $40? It provides clean water to someone in need long-term. Why 3.7 miles? This is the average distance women walk, one way, for access to water in countries served by charity: water. Your contribution makes a lifetime of difference. This activation is valid April 15-22, 2024.
- April 22: Earth Day & No Wash Day
Join us in #nowashday: Did you know that skipping just one hair wash can save an average of 6 gallons of water? This Earth Day, let’s create a ripple by participating in #NoWashDay and raising awareness for charity: water. With 703 million people still lacking access to clean water, every drop counts. Join us in making a difference! Aveda shampowder could be the hero in your future #nowashdays!
- Support Global and Local Initiatives: Donate to our Earth Month global fundraising efforts for charity: water and local efforts for Little River Watershed to support Knoxville’s environment and community. 100% of all donations go directly to clean water. charity: water tracks every dollar Aveda raises, showing the water projects that have been funded and the lives that have been changed. Learn more or donate directly here. Stop by our SalonSpas for opportunities to win services with your favorite service provider, products, or a luxurious spa day of pampering and selfcare.
- Botanical Repair™ Strengthening Overnight Serum: In honor of Earth Month, our best-selling Botanical Repair™ Strengthening Overnight Serum comes in limited edition packaging featuring art created by Láolú Senbanjo. Senbanjo’s artwork symbolizes our mission of care for people and planet, as well as the impact of your support: $20 from each purchase will directly fund clean water projects. A first for Aveda: packaging produced with 100% ocean-bound plastic.
Spread the Word
Share our Earth Month initiatives on social media and encourage your friends, family, and neighbors to join us in making Knoxville a greener, more sustainable city. In addition, explore Knoxville’s natural beauty and participate in local environmental events, clean-up efforts, and conservation projects.